Since March, Golisano Children’s Hospital of Southwest Florida has been partnering with WINK News, the local CBC affiliate, to share a miracle patient story every Monday. The stories air throughout the evening newscasts every Monday and repeat on the morning shows the next day. Stories feature miracle patients, complex surgeries, treatments, end of cancer bell-ringings, staff who are doing unique things for patient care, as well as showcase stories of community partnerships tied to philanthropy.  Miracle Mondays have featured CMN Hospitals corporate partners such as Costco, Walmart, Ace Hardware, Dairy Queen, Publix, and more during their campaigns for the positive impact they’ve had on funding needs within the hospital. The goal has been to raise awareness of CMN Hospitals partnerships and the impact of CMN Hospitals funding for the hospital. 

To more easily execute this initiative, several stories are filmed at the hospital in one full day of shooting every month. The WINK anchor attends, completes all the reporting, and then edits the stories for air the following month. The CMN Hospitals team coordinates with the hospital public relations and social media teams for increased engagement as the stories air and ensures the station has the unique and exclusive content they desire. For the hospital and our corporate partners, it’s led to the discovery of Miracle champions, boosted morale, and it’s become a must-see feature that increases engagement for many across the community. To see an archive of stories https://winknews.com/tag/miracle-monday/.